Pears Soap Childrens Puppy Poster
The enviable international reputation and commercial success which the London based firm of A. F. Pears has enjoyed for nearly two hundred years is due largely to the efforts of two men: Andrew Pears, a farmer's son from Cornwall, and Thomas J. Barratt, a man often referred to as the father of modern advertising. Between them, though a generation was to separate their individual involvement with the firm, they evolved a classic threefold formula for success: spotting a gap on the market, developing a high quality product to fill it, and convincing as many people as possible to buy that product by the use of extensive promotion and advertising.
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